Do you know which is the biggest smartphone company in the Indian market? 

Apple no, Samsung no, OnePlus no. BBK electronic is the largest smartphone company in the Indian market. Yes BBK Electronics is the parent company of Oppo, Real Me, Vivo,  One Plus. Which sells its smartphones in the Indian market with different brand names. just like Xiaomi is a parent company and Redmi, Poco its brand names.

why do these Chinese companies make multiple brands?

Let us tell you.

Xiaomi currently has a market share in India is 29%, Vivo 18.8 %,  Samsung's 15.5%, is Oppo's 13% and Real Me's 12.8%.  Looking at Xiaomi you might think that there is the biggest smartphone company in the Indian market.

If you add the market share of RealMe, OPPO, and Vivo. Then A Total becomes more than 44.6% which is higher than Xiaomi and Samsung and remembers in this we have not added market share of realme. When we add in this, then this figure becomes even more. one thing is clear from this that the BBK electronic  Chinese company, it is the biggest smartphone company in India at this time.That is the reason for selling smartphones in the Indian market by different brand names. Can the Indian market ruled or is it a unique marketing strategy?

When BBK electronic launched all brands in the Indian market?

The first brand of BBK electronics is OPPO which was launched in China in 2004  and then Vivo in 2009. And then both come in the Indian market in 2014. This was the time when the online smartphone market is in the initial phase and did not reach its bottom in India. At that time Samsung used to be the leader of the smartphone market. ignoring Oppo Vivo New Online Market put all your attention on offline marketing, both companies spent a lot of money on advertising. You will remember that around 2014, you used to see folding everywhere in the market. And promote there brand from big Bollywood stars. And also sponsor the most popular games like cricket and much more.

Both brands have already been registered in the Indian market.  People knew that OPPO and VIVO is a smartphone brand who is sale his smartphone in the Indian market.but both of them could not make their way in the Grand The premium segment, now the entry of 1 Plus. The founder of one plus is the vice president of OPPO. OnePlus brand comes in the market for covering the gap of premium segment smartphones.Then comes 2018 At this time, Xiaomi's Redmi brand was overshadowed on the market of Grand Low Budget Smartphone To compete for this brand BBK electronic introduced new brand REALME in the Indian market. All four smartphone brands have only one parent company which is BBK Electronics in the Indian market.

What is the push marketing strategy?

OPPO and VIVO only focused on offline marketing in more advertisements. This marketing strategy has known as a push marketing strategy.That is why you will get to buy smartphones in both the small cities of India.

Why premium smartphones of OPPO and VIVO are more expensive than OnePLus?

You must have noticed one thing that the premium budget smartphones in OPPO and Vivo's are more expensive than OnePlus. That is because they spend so much money on advertising that they have to increase price them later.

What is the pull marketing strategy?

At the same time, OnePlus and REALME do purely online marketing. And that was why both smartphones brand is only available to buy online or exclusive stores. This marketing strategy has known as a pull marketing strategy.

 Samsung different budgets smartphone v/sBBK electronics smartphone

Then the truth is that the Samsung company gives different budgets smartphones within the same brand name. and they divide their smartphones in different budgets like low budget, medium budget, and premium budget.On the other hand Chinese company BBK electronic divide smartphones in budgets by different brands.For Budget low budget they have Real Me and Redmi, for Mid Budget OnePlus and for High Budget OPPo and VIVO. This is the marketing strategy of the Chinese company. And that was why a Chinese company made these brands.